Who says there’s nothing new under the sun? Powered by SynchroShield Technology, get peak protection for active, outdoor activities with this lightweight, invisible protective veil that’s strengthened when it senses water, sweat or heat*. This Shiseido sunscreen lotion creates an even layer and provides protection against UVA/UVB rays, pollutants and dryness.
Key Benefits:
– Lightweight broad-spectrum SPF 50+ protects against UVA/UVB rays
– Protective veil becomes stronger when it senses water, sweat and heat*
– Goes on clear, without any residue
– Water and sweat-resistant for up to 80 minutes
– Free of oxybenzone and octinoxate
– For face and body. Good for all skin types.
– Dermatologist-tested. Ophthalmologist-tested. Non-comedogenic.
– 2020 Allure Best of Beauty Award Winner
*The HeatForce technology is activated on hot days, after the formula is applied to the skin. To activate the WetForce technology, expose the applied area to water or perspiration for 30 minutes.
**Campaign Copy
SHISEIDO Blue Project
Committed to Ocean Protection
Established in 2019, Shiseido Blue Project is a global effort to promote the protection of the ocean. As part of a long term sustainability commitment, Shiseido will donate a portion of sales from this limited-edition design to World Surf League’s environmental efforts to inspire, educate and empower ocean protection.
Through this initiative, Shiseido and WSL have collaborated on a series of activities that promote respect for our oceans. These activities include cleaning up beaches, coral restoration, leading global conservation campaigns like We Are One Ocean and promoting ocean-and sun-safe habits. Size: 150 ml.












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